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Henkel North American Consumer Goods Inc
is the new name for the company that used to be called Sun Products Corporation
Sun Products Corporation was an American company that made laundry detergent, fabric softeners, and other products for the home
With annual sales of $2
0 billion, the company’s brands included All, Wisk, Snuggle, Sun, Surf, and Sunlight
In 2010, Sun Products had the second largest market share in the $10 billion North American fabric care industry
Sun Goods was also a partner in making a lot of the dish and laundry products sold by retailers under their own brands in North America
Sun Products has factories in Salt Lake City, Tennessee, Bowling Green, Kentucky, Pasadena, Texas, and Dyersburg, Tennessee
Sun Products has places for research and development in Trumbull, Connecticut, Bentonville, Arkansas, Salt Lake City, Utah, and Toronto, Ontario, Canada
In 1884, the British company Lever Brothers made the first liquid soap brand called Sunlight
The popularity of the product, which was made to be used in the laundry and around the house
in general, led to the company’s employee community being called Port Sunlight
William Lever sold cut, wrapped, and labelled bars of soap in the grocery store that his father owned
In the past, housewives bought long bars of commercial soap, which saved them time and effort
Before Sunlight, people often used homemade soap to clean their clothes
This was one of the first times that a cleaning product was made as a consumer good
It was also one of the first things that was sold outside the country
Eventually, modern goods made from detergents made in a lab instead of soaps made from natural ingredients took the place of sunlight
1930: In a few markets, Lilleborg took the place of Sunlight
Sunlight soap is still used in some places, like Belgium and the Netherlands, but not as a laundry detergent
Instead, it is used to wash people’s hands
In Canada, it is still a well-known dish soap brand
2003 Lehman Brothers bankers purchased the exclusive license rights to Sunlight dishwashing detergent in Canada, Puerto Rico, and the United States, along with certain other
Unilever products, and used the proceeds to form Phoenix Brands
In the USA and Canada, Johnson Diversey sells products under the Sunlight brand
2004 Sunlight is the most widely used laundry soap in Sri Lanka and has received the Brand of the Year award
Except for in the United States and Canada, where it has been owned by Sun Products (now Henkel Corporation) since 2010, Sunlight is a brand of laundry soap, laundry detergent, and dishwashing detergent that is produced and sold globally by Unilever
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The British business Lever Brothers released Sunlight dishwashing soap in 1884
It was the first packaged, branded laundry soap ever made
The popularity of the product—which was created for laundry and general home use—led to the naming of the company’s employee community, Port Sunlight
William Hough Watson, a chemist from Bolton, created the soap recipe and went on to collaborate with the company early on
Using glycerin and vegetable oils like palm oil rather than tallow, Watson’s approach produced a new kind of soap (animal fats)
The original success of Watson’s soap innovation stemmed from selling bars of cut, wrapped, and branded soap in his father’s grocery store
William Lever and his brother James Darcy Lever invested in the concept
As commercially produced soap was previously purchased in long bars, this was an early labor-saving device for the housewife
Modern detergents rather than soaps obtained organically gradually took the place of sunlight soap in consumer items
In the UK, the business relaunched Sunlight in 1971 as washing liquid
The words “washing up liquid” were the sole words on the new Sunlight Lemon Liquid container, which instead showed a huge image of a lemon
There have been concerns that kids may mistake the beverage for lemonade and consume it
The issue was brought up in the House of Lords
In response, the business altered its packaging
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Sunlight soap has persisted in a number of areas (such as Belgium and the Netherlands) as a personal-washing product rather than a laundry detergent
Unilever continues to utilize Sunlight as a brand in various areas (the successor of Lever Brothers)
With a market share of more than 75% in Sri Lanka, Sunlight laundry soap was named “brand of the year” in 2004
The brand is used in South Africa for bath soap, dishwashing liquid, washing powder, and fabric conditioner
In the 1990s, detergents under the name were also popular in the Philippines
Before being brought back as a liquid dishwashing detergent sold alongside the Surf range in 2015, it had been discontinued
Due to limited demand, manufacturing for Ireland and the UK was forced to stop in 2009; imports are now the main source of supply
The Sunlight brand’s exclusive license rights for dishwashing detergents in the US, Canada, and PR were sold to Lehman Brothers Merchant Banking Group in 2003, along with numerous other Unilever brands
Phoenix Brands LLC was created specifically for this purpose
Sun Products Corporation purchased the trademark rights for Unilever’s laundry products in North America in 2008
The commercial rights to the Sunlight brand in America and Canada were purchased by Sun Products at the beginning of 2010
In 2016, Henkel North American Consumer Goods bought Sun Products
JohnsonDiversey Professional Products used the Sunlight brand in Canada and the USA in 2011
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